Taylor Swift Signs New Record Deal With Universal Music Group

Taylor Swift has signed a new record deal with Universal Music Group, as per an announcement on the pop titan's Instagram account on Monday (November 19).

According to Variety, UMG will serve as the exclusive worldwide recorded music partner for the singer and UMG's Republic Records will serve as her label partner in the United States. Swift's previous deal with Big Machine Records — an imprint of UMG — had expired on November 10 when the one-year anniversary of the release of reputation, freed her from the label. "I'm ecstatic to announce that my musical home will be Republic Records and Universal Music Group," Swift captioned a shot of her, Sir Lucien Grainge and Monte Lipman. "Over the years, Sir Lucian Grainge and Monte Lipman have been such incredible partners. It's so thrilling to me that they, and the UMG team, will be my label family moving forward. It's also incredibly exciting to know that I'll own all of my master recordings that I make from now on."

Later on in the note, Swift made a mention that it was "really important to [her] to see eye to eye with a label regarding the future of our industry." "I feel so motived by using new opportunities created by the streaming world and the ever-changing landscape of our industry," she continued. "I also feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers and producers."

"Few artists in history approach Taylor Swift's combination of massive global hits and creative brilliance. She is so multi-talented, she can achieve anything. I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change," Grainge, Chairman and CEO of Universal Music Group, said in a statement. "Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers. With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her."

Photo: Getty Images


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