Some people think that the best commercials come out for the Super Bowl, but plenty of amazing advertisements get released around the holidays, and one that just hit the airwaves is being called the best Christmas ad of the year, and maybe even the best commercial of the year.
It's from the Dutch pharmaceutical company DocMorris and in its three minutes, the ad follows an old man as he tries to pick up a kettlebell. Early on, he struggles to even move the weight, much to the concern of neighbors, but as the ad continues, over the course of seasons changing, he progresses to the point of being able to lift it over his head. It all culminates in a visit with his family around Christmastime.
It turns out he was training to be able to lift his granddaughter up so she could place the star atop the Christmas tree.
At the end of the ad, a German phrase appears on the screen that translates to, "So that you can take care of what really matters in life."
When they posted the ad on YouTube, DocMorris wrote (in German), "This year is the best gift of all that we are fine and healthy. That is why your health is also a matter close to our heart. So that you can take care of what really matters in life, especially at Christmas: to spend a carefree time with your family and loved ones. DocMorris wishes you and all your relatives a happy and unforgettable celebration. Stay healthy!"
It's been shared hundreds of times on social media, with Twitter users writing things like, "This commercial took me down and made me cry right at my work desk today. I showed it to three coworkers, and all three also ended up in tears. This is absolutely lovely," and, "Tis the season to cry at absolutely everything. This ad is phenomenal," and, "Sweet Jesus I'm a mess. Well worth 2 mins if you are a parent."
Photo: DocMorris/YouTube