Justin Mayer, the General Manager of Hess Toy Truck, stopped by LITE FM to reveal a new truck design!
Mayer stated, "Our holiday toys, which have been collectibles for 55 years already are for ages 3 and up. So every year right after Christmas, we get all these beautiful customers sending us these adorable pictures of their kids sleeping with these brand new toys on Christmas Day. They’re snuggling them with the lights on and it’s such a beautiful thing. But, they’re not the most comfortable thing to snuggle up on. And they're really not meant for kids under age 3, in terms of safety ratings. So we really wanted to bring something to the table that is a perfect start to the tradition for the youngest fans.
If we’re going to do something for the first time, we want to make sure we are doing it in a way that’s never been done before. It’s got to be new and different and better than ever. It’s softer than ever and it’s cuter than ever. There’s a ton of stuffed animals but there’s not that many stuffed vehicles. And kids this age are really attracted to vehicles. So we made a plush vehicle that includes all the typical lights and sounds but we don’t want the stark sounds that are in our holiday toys that are very authentic. So we did a little bit more of a fun sing a long sort of nursery style of music. Also, this one also has a built in night light, it stays on for 15 minutes and automatically shuts off."
Click the video above to watch the full interview and to find out more about the new toy!