Cubby and Christine Mornings

Cubby and Christine Mornings

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The Salvation Army Greater NY Division Debuts World’s Largest Red Kettle

For more than 100 years, the Salvation Army has come to the rescue for millions of families and individuals during the holiday season through its iconic Red Kettles. This year, COVID-19 has had a crippling effect on the proven fundraiser, with fewer Kettles around the City, less foot traffic and tourists, and for many, less money to give.

On December 1, 2020, the Salvation Army Greater New York Division will debut the World’s Largest real Red Kettle in Times Square. A feat of engineering, the 7’ 6” aluminum Red Kettle will hang from a stand measuring 32’ tall and 16’ wide, with built-in LED lights that illuminate and sparkle.

It offers interactivity with a text-to-donate feature triggering lights and bell sounds (text GiantRedKettle to 41444). The dazzling kettle was designed to amaze passers-by and literally stop them in their tracks to make a donation. The Kettle will be staffed with 24-hour security and local Corps officers with a traditional kettle for cash donations and to answer questions. All activity around the kettle will strictly adhere to COVID-19 safety regulations.

“The Salvation Army has one mission: to do the most good every single day. This year, the challenge is greater than ever before, and we are taking giant steps to meet it,” said Lieutenant Colonel Ricardo Fernandez. “We are placing our Giant Red Kettle in the middle of Times Square as a beacon to help feed, shelter, and provide a Merry Christmas to thousands of New Yorkers struck hard by COVID-19. This will be a new tradition to bring hope and to help those in need.”

In honor of Giving Tuesday, make your donation to The Salvation Army right now and an anonymous donor will be matching all donations for the entire day. https://bit.ly/3q8IriL


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