We Found Your Next Caribbean Vacation Destination

Just when you thought you had your next vacation destination figured out, think again.

The Caribbean island of St. Kitts, also known as the birthplace of Alexander Hamilton, is launching a four-month long audio, visual and experiential escape, inviting New Yorkers to follow their hearts directly to the beauty and culture of the Island.

This 360-degree digital, audio and event promotion, in partnership with iHeartRadio, will help bring the countries newest obsession to the masses: Broadway & Musical Theatre. In the 2017-2018 season alone, Broadway attendees exceeded more than all New York Sports teams COMBINED and earned a record-breaking 1.7 billion dollars in revenue.

What many people don’t realize, is St. Kitts is also synonymous with music. For 20 years, the island has hosted the St. Kitts Music Festival, attracting the biggest international artists for a 3-day event in June. A partnership with iHeartRadio and Broadway amplifies St. Kitt’s rich music culture and invites you to follow your heart.

Here’s how you can “Follow Your Heart to Broadway”:

-Love Broadway? Visit 106.7 Lite FM’s Broadway in Bryant Park, bringing the best of Broadway to the masses for six (6) consecutive Thursdays this summer, where St. Kitts will be front and center to 10,000 weekly attendees.

-Love to Perform? In partnership with iHeartRadio’s newest platform iHeartRadio Broadway, St. Kitt’s will be recruiting performers of all types to follow their hearts by entering to open the show each week.

-Not a performer? While on-site, send a postcard to family and friends to invite them to follow their hearts to St. Kitts.

-Can’t make it to Bryant Park? Tune into the iHeartRadio Broadway Station to listen to your favorite songs from Hamilton and hear the “Follow Your Heart to Broadway” message for additional chances to win a once-in-a-lifetime trip to experience St. Kitts.

So if you aren’t already sold on the island by now, what’s stopping you from Following Your Heart.. To St. Kitts?


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