Real Men Wear Pink = Men Fighting Breast Cancer
Breast cancer affects everyone women and men. That's why we're recruiting men to fight breast cancer through Real Men Wear Pink. This distinguished group of community leaders is determined to raise awareness and money to support the American Cancer Society's mission and save more lives than ever before from breast cancer.
The Power of Pink
Every dollar raised helps the American Cancer Society save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support. Thanks to the passion of our Real Men Wear Pink supporters, we're able to make a huge impact on the mission to end breast cancer.
LEADING THE BREAST CANCER FIGHT IN THE 21ST CENTURY
The American Cancer Society is the nation’s nonprofit leader in the breast cancer fight. We are putting 100+ years of cancer-fighting experience to work through investments in breast cancer research, ensuring greater access to quality care, influencing public policy, and providing patient support. We’ve witnessed a 41% decline in the female breast cancer death rate, and as the top private funder of breast cancer research, we have no intention of ever slowing down. Funds raised through Real Men Wear Pink allow the American Cancer Society (ACS) to serve breast cancer patients and their families where and when they need us most – even during a global pandemic.
Research: We launch innovative, high-impact research to find more – and better – treatments, uncover factors that may cause cancer, and improve quality of life for people facing cancer. The ACS is currently investing $76 million in breast cancer-specific research through 174 grants (as of Oct. 2020).
Education: We provide the latest, evidence-based cancer information; equip people to make healthy choices that can help reduce cancer risk like eating right, staying active, and avoiding alcohol and tobacco; and develop screening guidelines that can help detect certain cancers early and save lives. An estimated 41% of US adults have delayed or avoided medical care because of the pandemic, leading to a substantial decline in cancer screening. ACS is mobilizing a nationwide return-to-screening effort to lessen the negative impacts the pandemic is having on opportunities for individuals to find cancer early when it might be easier to treat.
Advocacy: Through our nonprofit, nonpartisan advocacy affiliate, ACS CAN, we fight at all levels of government to demand change from our elected officials to build healthier communities, create safer workplaces, and provide greater, more equitable access to quality medical care. ACS CAN staff and volunteers work tirelessly to make cancer a top priority for public officials. ACS CAN has long supported funding state early detection programs and successfully advocated to increase or protect funding in several states in 2020.
Service: We offer help and resources, whether someone wants to find information about cancer types or treatment options, learn about coping with side effects, or find options for a ride to medical appointments or a place to stay when treatment if far from home. Our Reach To Recovery® program is available through a secure mobile app that connects people facing breast cancer with trained breast cancer survivors to help and support them during their journey – anywhere in the country.